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Recent Posts

  • A Simple Technique For Prioritizing Brand Investments
  • Selling to Big Companies: An Interview With Jill Konrath (Part 1)
  • Another Anniversary of the New Economy
  • Communicating With Credibility: An Interview with Executive Coach Michael Barr
  • It Was Good for Me, Was It Good for You?
  • A Better Way to Think About IT Alignment
  • Does IT Need a Storyline?
  • Communicating the Pros and Cons of Open Source Computing
  • Why Do Business Strategies Fail?
  • Why Your Buyers are Changing

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Marketing Communications

  • 02.17.2008 | How to Write an Elevator Pitch (that doesn't require 21,000 floors...)
  • 01.03.2008 | The Mother of All Scenarios
  • 12.22.2007 | Marketing is Not About You and It Never Will Be
  • 07.14.2007 | Before You Write: THINK
  • 05.16.2007 | Who Are You Talking To?
  • 05.11.2007 | How to Use Storytelling to Engage Customers
  • 03.27.2007 | Marketing and Selling Innovation
  • 02.26.2007 | Marketing with White Papers
  • 02.06.2007 | Up Front and Personal: Use Personas to Get Closer to Your Audience
  • 06.15.2006 | Communicating to CIOs in SMB Markets

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COMUNICADO COMPANY INFORMATION

  • Services
  • Clients
  • White Papers

RECOMMENDED WEBSITES

  • Communispond
  • Creativity Workshop
  • IABC

RECOMMENDED BLOGS

  • Duct Tape Marketing
  • Selling IT
  • Seth Godin's Blog
  • Where Technology Means Business

RECOMMENDED READING

  • Keith Ferrazzi: Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
    Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
    By Keith Ferrazzi

  • Marianne Broadbent: The New CIO Leader: Setting the Agenda and Delivering Results
    The New CIO Leader: Setting the Agenda and Delivering Results
    By Marianne Broadbent

  • Tad Tuleja: The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
    The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
    By Tad Tuleja

  • Jim Collins: Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials)
    Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials)
    By Jim Collins

  • William H. Davidow: Marketing High Technology
    Marketing High Technology
    By William H. Davidow

  • Harry Beckwith: Selling the Invisible : A Field Guide to Modern Marketing
    Selling the Invisible : A Field Guide to Modern Marketing
    By Harry Beckwith

 
© 2006 Richard Fouts. All Rights Reserved.